Recruiting in today's higher education landscape is not without challenges. Prospective students have options which means the market is saturated with advertisements and messages from postsecondary institutions of all types. And when you add the layer of recruiting students who are no longer in high school and often have competing demands, the challenges compound. When students graduate or leave high school, postsecondary institutions lose the benefit of a central location where one target audience gathers. Adults live, work, and play in a variety of spaces within their communities -- making it difficult for colleges to deliver targeted information about educational and career opportunities. This brief highlights some promising recruiting techniques learned from the first 10 colleges of NC Reconnect -- an initiative tasked with connecting adult learners to educational opportunities in North Carolina's community colleges that can lead to better jobs and pay.