NC Reconnect's goal is to ensure adult learners across North Carolina have maximum opportunity to pursue training at one of the state's 58 community colleges. NC Reconnect consists of two outreach components, re-engage adult students who previously earned some college credit but left without a credential, and deliver targeted communication to prospective adult students within the colleges' service areas. The majority of higher-wage jobs require more than a high school diploma, yet less than half of North Carolinians between the ages of 25-44 have earned the credentials needed to access those jobs. To easily highlight upskilling opportunities and a student's return on investment, Better Skills. Better Jobs. became the official outreach campaign message of NC Reconnect. This report examines the five key decisions made by presidents and college leaders in cohorts one and two before and during the implementation of NC Reconnect: (1) Set the tone across campus and throughout the community; (2) Identify a point person and other champions for the adult learner work and organize a team dedicated to the initiative; (3) Leverage additional funds; (4) Conduct adult learner focus groups; and (5) Evaluate the student onboarding process.