Nakheel, a Dubai World Company has created the world's largest themed mall based on the narrative of Ibn Battuta, a 14th century Muslim explorer whose world travels are well documented. The Ibn Battuta Mall is located in the city of Dubai in the United Arab Emirates and utilizes a communication strategy called edutainment: a neologistic…

The purpose of this study was to gather information on the perceptions of sustainability in design held by family and consumer sciences (FCS) students majoring in interior design and apparel design/merchandising. Likert-scale responses were used to explore differences and similarities between students in the two majors. Overall, interior design…

The purpose of this study was to explore an example of girls' doll play in contemporary US culture, including its virtual, political, marketing, and other contextual meanings. The narrative that provoked the analysis was a brief news report about a controversial school function--a school fund-raiser fashion show featuring American Girl doll…

The concept of "product" underlies the choice of books to be published, as well as their advertising, design, and sale. (Author)

This article describes a consumer-oriented'' marketing approach to zoos, including providing the atmospheric display of animals in a semblance of their natural habitat, improved tours and lectures, and extensive promotion. (JA)

Everything needed to know about putting on a school book fair is presented in this volume. The information is based on explicit incidents and experiences from the oldest continuous annual PTA book fair in America at Marion Street School in Lynbrook, New York. The following aspects are discussed: the point of a fair, where to hold it, setting the…

A discussion of the way marketing expertise has employed sophisticated and psychological methods in packing a variety of products, including those items stocked by libraries and media centers; books, records, periodicals and audio-visual materials. (Author)

Describes the five major elements in the marketing programs created by mass-market paperback book publishers to attract consumers to their products: market research, product development, packaging, promotion, and sales and distribution. (JL)

The author describes how her success as owner of a bridal shop developed out of being in the right place at the right time, caring about customer service, and being determined to meet a challenge. (SH)

Camps can play an integral part in raising a child. The American Camping Association (ACA) has developed key messages that correspond to developmental needs of children. To portray a professional image of camp, promotional materials should incorporate these key messages, the benefits of ACA accreditation, and the same language as child development…

Examines retail sales of CD-ROMs. Topics addressed include the current situation in CD-ROM retailing; channel distribution options; myths and realities of CD-ROM distribution; the distributor; affiliate labels; sales representatives; copublishers; distribution options; distributing resources; and recommendations for new CD-ROM publishers. (LRW)

This study examines how student learning can be enhanced by using a multi-course project that simulates an industry environment and emphasizes the interrelationship among course concepts through collaborative efforts of student teams. The role of technology as a tool in facilitating student teamwork is examined. The researchers found that students…

This textbook contains material for use in training workers in a modern retail drugstore. The material emphasizes selling, merchandising, and promotional activities in an establishment that has a sizable inventory of nondrug-related merchandise as well as non-prescription drugs. Addressed in the individual units are the following topics: drugstore…

Discusses the selling of life insurance policies to students on campus. (PG)

Winners of the Pick/Promote/Profit competition presenting new ideas in college store merchandising. (PG)