An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…

The iPad takeover of public education is not just confined to the mainstream classroom: Special needs educators, too, are finding that iPads can be a vital tool to support independence. What sets the iPad apart from other devices is the simple and visually robust user interface that can be used by almost everyone. It is also a highly customizable…

This study describes the mathematical construction of a real-life model by means of parametric equations, as well as the two- and three-dimensional visualization of the model using the software GeoGebra. The model was initially considered as "determining the parametric equation of the curve formed on a plane by the point of a pen, positioned…

The prevalence of either completely online or hybrid courses has continued to increase over the past decade, but properly designing the delivery mode of these courses remains a challenge. Whereas fully online institutions of higher education may focus on a purely online delivery format, more traditional colleges and universities have the challenge…

This article presents the case for a theory-informed approach to designing and evaluating representations for implementation in digital tools to support Learning Design, using the framework of epistemic efficacy as an example. This framework, which is rooted in the literature of cognitive psychology, is operationalised through dimensions of fit…

Because understanding the structure of biological macromolecules is critical to understanding their function, students of biochemistry should become familiar not only with viewing, but also with generating and manipulating structural representations. We report a strategy from a one-semester undergraduate biochemistry course to integrate use of…

The objective of this paper is to apply Formal Concept Analysis (FCA) to identify the best open source Learning Management System (LMS) for an E-learning environment. FCA is a mathematical framework that represents knowledge derived from a formal context. In constructing the formal context, LMSs are treated as objects and their features as…

This article studies the Western perceptions of and relations with Hong Kong a decade after the reversion of the sovereignty from Britain to China in 1997. Previous studies have demonstrated that the West had a significantly negative view on the future of Hong Kong with respect to the handover. According to recent observations, however, the…

The FluAnisot educational software package is a fully contained tutorial on the technique of fluorescence anisotropy measurement as well as a simulator on which two experiments can be performed. The procedure for each of the experiments is also contained within the package along with example analyses of results that were obtained using the…

Studies have shown that standard lectures and instructional laboratory experiments are not effective at teaching interference and diffraction. In response, the author created an interactive computer program that simulates interference and diffraction effects using the finite difference time domain method. The software allows students to easily…

The aim of this paper is to illuminate the exciting world in which "white hat crackers" operate and to suggest topics that can help prepare students to enter this high-demand field. While currently there is extraordinary demand for graduates to fill these positions that have relatively high starting salaries, employers find it difficult…

With the advent of laptop computers and network technology, many classrooms are now being equipped with Internet connections, either through wired connections or wireless infrastructure. Internet access provides students an additional source from which to obtain course-related information. However, constant access to the Internet can be a…

An experiment for analytical chemistry is presented that utilizes simultaneous thermogravimetric analysis (TGA) and differential scanning calorimetry (DSC) to characterize colorless, hydrated salts with anhydrous melting points less than 1100 degrees C. The experiment could be used to supplement the lecture discussing gravimetric techniques. It is…

Background: Loss is a universal experience and death is perceived as the ultimate loss. The overarching aim of this research is to produce a qualitative, flexible, interactive, computerised tool to support the facilitation of emotional expressions around loss for people with intellectual disabilities. This paper explores the process of using…

Mixed-dyadic data, collected from distinguishable (nonexchangeable) or indistinguishable (exchangeable) dyads, require statistical analysis techniques that model the variation within dyads and between dyads appropriately. The purpose of this article is to provide a tutorial for performing structural equation modeling analyses of cross-sectional…