"White flight" from desegregated schools is most likely to occur in city districts with a high proportion of minority students surrounded by largely white suburbs. Enrollment data from 1956 to 1974 for the Kansas City, Missouri Public Schools indicates that white enrollment decline tended to accelerate in schools with many black students…

Discusses state-level budgeting issues related to financing higher education, including the relationship of budgeting to policy planning at the state level, state-level resource allocation among institutions, and needed changes in state budgeting procedures to cope with fluctuating enrollment over the next decade. (JG)

Because of a general decline in enrollment in schools of social work in recent years, student recruitment has grown in importance. Based on a survey of 100 bachelor's of social work programs (46 percent response rate), this article explores recruitment issues for both graduate and undergraduate programs and proposes a model recruitment effort.…

Most public institutions of higher education structure enrollment policy around the belief that higher education enrollments mean greater state appropriations. A study that found that added enrollments commonly reflected a net financial loss in appropriations per student for public institutions is discussed. (Author/MLW)

Administrators must focus on the long-term effects of resource decline and identify a strategy to promote renewal and prevent stagnation. Redefinition of mission, rethinking models, reintegration of organizational processes, revitalizing members, reparations, recuperation and repatriation, and recommitment are discussed. (MLW)

Changes in the composition of colleges and universities during the 1970s and the changes in the subpopulation of institutions with a high commitment to liberal arts education were studied. The effect these changes had on the diversity of the population and subpopulation is described. (MLW)

Roland Barth is principal of the Albert Edgar Angier School in Newton, Massachusetts. (IRT)

Describes the strategies used by Pacific University (Oregon) to build up enrollments in foreign languages, including restructuring the program for foreign language majors, changing teaching methodology, and emphasizing study abroad. Also discusses active student recruiting. (EKN)

Australia and Canada share a current public malaise about the role and future of higher education. Studies of public opinion suggest ambivalence about university performance; suggests administrators should spend their effort appealing for public understanding and support. (MSE)

Colleges and universities have survived a decade of financial exigency because of the resilience they developed. The primary problem to be confronted in the 1980s is still inflation, not declining enrollment, but inflation in the next ten years will not be as bad as recently. References and other resources on response to financial exigency are…

Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)

The effect of a sharp fall in the birth rate on German universities and the need to identify new target student groups are considered. The implementation of extended education and three matters of significance in promoting it (prospective audience, organization, and use of appropriate distance-study materials) are discussed. (Author/MLW)

Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

A model is presented for analyzing the cost benefits of a school reorganization in which ninth graders are moved to senior high schools and sixth graders to junior high schools. Data from a Maryland school district show the reorganization will save money through increased capacity utilization and economies of scale. (Author/RW)