Discusses the use of a campus radio station for English language instruction at East China University of Science and Technology in Shanghai, China. Reviews the purpose of radio instruction, the types of programming available, audience response, existing problems, and possible future developments. (six references) (MDM)

Discusses the increase in audience research for public broadcast radio programming and how it influences decisions about programming and fundraising. The evolution of public radio's use of audience research is related to its changing conception of localism. (53 references) (Author/AEF)

This study compares two animated programs set in prehistoric times, "Cro" (an educational program about technology) and "The Flintstones" (a noneducational program). Results indicated that Cro's technology content was salient to children but children did not distinguish between the programs on the basis of their educational…

Asks how the "Art in America" radio programs illustrate the way educational mass media emerged from its forerunners of adult education, museums, libraries, and distance education. Discusses the precursors to the program, its production, the programs as education and as entertainment, and how listeners learned from radio. (DSK)

Examines the effect of network and public television programs on children's: ability to attend to a task, time on task, and engagement in rough-and-tumble play. Sixty-two children were assigned to one of three groups that watched: (1) a public television program; (2) a network television program; and (3) no television and instead played with…

The impact of new digital technologies on traditional broadcasting and television offer a valuable opportunity to revisit educational and public broadcasting partnerships. Examples of areas in which public television can help education include: pedagogy, standards, assessment, teacher training and support; digital television; intellectual property…

Presents a literature review that addresses sexism and gender misrepresentation on "Sesame Street," the world's most popular children's television program. Discusses the show's content and the correlation between increased exposure to "Sesame Street" and viewers' changes in attitude and behavior. Suggests the presence of gender…

This paper reports findings from a content analysis of the main messages about sexuality in media outlets consumed by young people. It examines how sexuality is represented and the level of sexual health information provided in some UK magazines and TV programmes targeted at young people. Our findings show that such outlets included a vast range…

Radio stations have used jingles for environmental education and communication in Nigeria for decades though not much has been done to study the impact of such use--which is the purpose of this article. Through 12 focus group discussions (FGDs) in six local government areas of Oyo state, Nigeria, interviews with the program directors of two radio…

Children with diagnosed psychopathologies may experience aggravation of those illnesses with their exposure to media violence. Children with the most common, often undiagnosed, form of psychopathology--Disruptive Behavior Disorders (DBDs)--manifested changes in heart rate, heart vagal heart tone and other psychophysiological reactions to media…

Informal learning involves a wide variety of activities and pursuits which extend beyond conventional classrooms or lifelong learning courses. In this article one application of informal learning is explored in detail: the use of a sports theme, which deploys various multimedia applications in order to encourage adult learning. The article builds…

These classroom guides, designed to accompany the daily Cable News Network Newsroom broadcasts for the month of June, provide program rundowns, suggestions for class activities and discussion, student handouts, and lists of related news terms. Top stories include: world reaction to the Israeli election of Benjamin Netanyahu; the United Nation…

CNN Newsroom is a daily 15-minute commercial-free news program specifically produced for classroom use and provided free of charge to participating schools. This guide is designed to accompany the program for July 1997. Top stories include the following: Britain's hand over of Hong Kong to the People's Republic of China; regulating business on the…

The Mass Media Studies section of this collection of conference presentations contains the following 20 papers: "Media Awareness of Media Manipulation: The Use of the Term 'Spin Doctor'" (James W. Tankard, Jr. and Randy Sumpter); "Prime Time Network TV Sex as a Counterprogramming Strategy during the 1992 Winter Olympics: An Analysis…

In considering how best to optimize distance education systems, economy (cost effectiveness and efficiency), technology (communication technologies) and equity (gender, accessibility, minority, language, religion etc.) are vital issues in any distance education systems. Moreover, how end-users, distance learners, can equally share and exchange…