Noting that entrepreneurs know that marketing can make or break a business and that outreach requires effective written materials, this guide argues that anyone can learn to write effective copy. The guide demonstrates how to write effective sales letters and advertisements and persuasive press releases. It takes readers step-by-step through the…

Based on the idea that knowing which words to use and how to use them are keys to an individual's getting the most from his or her mind, this book aims to improve people's vocabularies. To find out which words should be known, research into the vocabularies of educated adults was conducted by "The Princeton Review." Newspapers from…

Intended to help interested people speak and write more correctly through self-instruction, this book presents the basic rules of standard English grammar in an easy-to-understand manner. The book's six chapters are as follows: (1) The Sentence; (2) Parts of Speech; (3) Case; (4) Modifiers; (5) Agreement; and (6) Building Better Sentences. The…

The purpose of this study was to investigate the effect of cooperative learning and type of reward on performance and continuing motivation. Subjects used either a cooperative or individual learning strategy while receiving information, examples, practice, and feedback from an instructional television lesson. Subjects (126 undergraduate education…

This individualized inservice packet on the assessment of student groups is intended to assist the individual teacher and the total staff to analyze the reading competencies of students in order to differentiate instruction and utilize appropriate reading materials. It is one of a nine-part series of booklets--Teaching Teen Reading--in…

This book presents a course whose aim is to strengthen students' ability to understand and recall what was read and to introduce the student to and give the student practice in some of the elements of clear and logical thinking. The course presented in the book can be done with or without the assistance of an instructor and in a long or a short…

This index joins two companion volumes of books and chapters devoted exclusively or primarily to the topic of self-directed learning. The book contains 141 abstracts of books, chapters, published articles and papers, and unpublished ERIC documents. Chapter 1 is an introduction. Chapter 2 provides an analysis of the 141 abstracts reported in…

This document, which is designed to showcase effective correctional educational programs and teaching techniques, contains descriptions of five teaching tips submitted by practicing correctional educators. Described first is a multidisciplinary team approach whereby teams of nurses, psychiatrists, social workers, academic teachers, counselors, and…

This report has two sections: an account of the meeting on autodidaxy, or self-directed learning; and a collection of studies and papers on the subject. The first part considers the following: (1) the conceptual domain of autodidaxy; (2) the constitutive elements of autodidaxy, and the plurality of definitions attached to it; (3) aspects of…

Summary of Proceedings of the Conference sponsored by AHEAD, the Association for Humanistic Education and Development of the New York State Personnel and Guidance Association at the Maritime College at Fort Schuyler, State University of New York, April 1975. (Author)

Two studies investigated the effects of learning modules and classroom lecture on the acquisition of three counseling strategies. In the first study, results indicate that the self-paced module group performed significantly better than the classroom lecture group. In the second study, no significant differences were found. (Author)

The project was designed to offer opportunities for part-time study to full-time employed nurses seeking baccalaureate degrees. A major portion of the requirements would be met through independent study programs. Activities involved in carrying out the program are discussed. (EC)

A self-instructional program on decision making was used in conjunction with workshops to introduce the staff of an instructional materials company to the decision tree process as they used it to study their own film production problem. (Author/MS)

Describes an interdisciplinary approach to environmental education using a team teaching method involving science and social studies teachers. (BR)

The University of Illinois School of Basic Medical Sciences, Urbana-Champaign, curriculum incorporates over 2,000 specific learning objectives in 11 basic science disciplines and multiple learning experiences for each of the 360 self-study units. (Author/PG)