Demographic and marketing data was collected to justify the development of a television series for preschool children. The terms "demographic" and "marketing" have been constricted in meaning for pertinence to educational program development. Demographic points were made pertaining to population, family income, percent of…

Magazine journalism is not dead, despite the demise of many giant publications, but is thriving in new forms on the threshold of a new era whose trademark is urbanism. New publications recently appearing are primarily special audience magazines designed to fill the specific information needs of new groupings of readers. Since most of these new…

Dealing with West Virginians' attitudes toward state and local taxes and their uses, this study surveyed approximately 600 male heads of households representing different socioeconomic groups in Charleston, Morgantown, Beckley, and an open-country area in Raleigh County. Reported data "are not encouraging--attitudes vary directly with income…

"The purpose of this conference was to study and explore current problems facing Indian education today relative to the high drop-out rate of Indian youth in our public schools, the apparent communication problems between teachers and Indian students, the cultural heritage of the American Indian and its effect on education, relationships between…

Proposed and actual constitutional changes made in 1963 and 1965 concerning the status of English in India are discussed in the light of nation-wide sociological implications. The author examines the position of Hindi and English as the official languages of the nation and comments on the continuing importance of English as the language of…

The only non-western member of the Organisation for Economic Cooperation and Development presents special opportunities and difficulties for Western observers of its public policies in the areas of employment, manpower, and labor market. While Japan is clearly moving toward a more Western type of labor market, differences remain in employment…

A documentary history of the Mexican Americans from 1536 to 1970 is presented in this book consisting of 65 documents arranged chronologically and divided into 5 main chapters that deal with the periods of (1) the Spanish rule, (2) Mexico's rule over the Southwest, (3) the Anglo American take-over of the Southwest and its integration into the…

In 6 follow-up studies, hypotheses and questions regarding the effects of the Durham Education Improvement Program (EIP) were investigated. Grades of graduates were examined by analysis of variance and Wilcoxon matched-pair signed-ranks tests. I. Q. distributions at exit were fitted to the test norms. Tentative measures of hypothesized…

The distribution of Federal outlays within the United States in fiscal year 1970 is summarized in this report. Selected Federal programs (242 programs comprising 74.4% of all Federal outlays) were divided into 4 program categories: human resource development; community development; agriculture and natural resources, and Defense, the National…

The ethnicity patterns and adaptive strategies of 10 economically successful Mexican Americans were studied over a 1-year period in San Jose, California. Employed by a federally-funded community development project, the 10 held positions from secretary to chief program administrator, with salaries ranging from $6,000 to $20,000 per year. A formal…

This guide is essentially designed to help the reader answer for himself the question: What are the Vietnamese like? It will prove useful to sponsors, teachers, other education officials, workers in voluntary agencies and those in state and federal agencies dealing with Vietnamese refugees. The refugees now live in a society which is almost…

The author describes his observations on Chinese society and education during his 1978 visit with the official delegation of United States educators. He notes what Americans would consider primitive facilities and programs, the tremendous problems of China's size and population, and the overriding influence of political concerns on education. (MF)

Evaluation of this interdisciplinary curriculum has consisted, in part, of examining student-use patterns for the various learning modules. These patterns help determine topic relevance among middle and junior high school students. (MA)

A study of similarities and differences between cultures based on analyses of the contents of children's dreams. The objective system developed by Rychlak is used to compare groups of children from different cultures. Data suggest that dream themes in literary sagas are characteristic of dream recall of secular societies. (AMH)

The purpose of this article is to focus attention on the need to teach language students not only what to say, but how to say it and when. A theoretical discussion provides linguistic background and analysis of data and a sample lesson to illustrate how sociolinguistic theory can be applied to the development of teaching materials. (Author/NCR)