A proposal for librarianship which leaves the role of technician to the computer and the apprentice and provides the librarian the opportunity to serve as a reader and teacher who is in constant contact with students and scholars. (RM)

This article is number 2 in a series of 10 from USOE's Regional Library Services Program Officers.

This essay argues that the reference librarian is an intellectual, peculiarly equipped to have technology work for the librarian rather than the librarian for technology. It is a conviction that all people, not just a celebrated few, must be served by reference librarians. Twenty-one references are included. (Author/EJS)

Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS)

Provides a bibliography of 52 reference sources and 24 new editions and supplements, excluding annuals. Topics include science and technology, art, history, university courses, regional information, native languages, museums, law, geography, Canadian culture, dissertations, sports, antiques, botany, and a variety of directories. (CHC)

Reflects on the relationship of the generalist approach to the public library mandate to serve a total community and to the provision of educational, recreational, and informational materials to users. (Author/FM)

Discusses the application of statistical sampling to the compiling of reference-desk statistics, and describes a technique that uses the Pearson correlation procedure of SPSS (Statistical Package for the Social Sciences) to determine appropriate sampling periods for keeping reference desk statistics at the University of Missouri at St. Louis. (FM)