The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

This research investigated the potential of learning analytics (LA) as a tool for identifying and evaluating K-12 student behaviors associated with active learning when using video learning objects within an online learning environment (OLE). The study focused on the application of LA for evaluating K-12 student engagement in videobased…

During a time of increasing shortages in the eldercare workforce, attracting new workers to the field is imperative. It can be difficult to engage students in the field. One method to engage students with aging is through oral history assignments. This study explored the impact of an active assignment (interviewing an older adult) compared to a…

This study evaluated the efficacy of (a) remote video-based behavioral skills training (BST) with added speech outlines on teaching public speaking behaviors and (b) remote video-based awareness training (AT) on speech-disfluency rates. A multiple-baseline design across speech behaviors was used to evaluate the training. Remote video-based BST and…

Today, digital media technologies are ubiquitous and mundane, making the relationship between digital and analog messy and porous. This postdigital condition prompts new analyses of how young children's local encounters with digital media technologies unfold, and how their relationships with digital media technologies carry on after they leave…

Background: Learning from video lectures with peers, that is, co-viewing video lectures, is a common mode of learning across a wide range of ages and topics in the information age. Objectives: The present study tested the effects of learners' motivation on co-viewing video lectures in terms of learning performance, mental effort, and interpersonal…

Purpose: This paper examines the challenges of implementing Farmer Learning Videos (FLV) in Rural Advisory Services (RAS) through a holistic approach. Our study focuses on a clear theoretical and managerial question - how do RAS manage FLV that does not easily fit into traditional models? Design/methodology/approach: The research collected data…

Purpose: Artificial intelligence (AI) has become increasingly important and influential in reading and writing. The influx of social media digital spaces, like TikTok, has also shifted the ways multimodal composition takes place alongside AI. This study aims to argue that within spaces like TikTok, human composers must attend to the ways they…

Clear, detailed instructional procedures have an important role to play in laboratory teaching to not only produce consistent results but also ensure safe practices. Student success in using these procedures can be strengthened through the use of video resources. However, not all video content will have the same impact. Videos must have sufficient…

This study compared the effects of video feedback (VF) as a stand-alone intervention and video modeling plus video feedback (VMVF) for improving soccer players' static ball control skills. Research has suggested that VF alone and VMVF produce substantial improvements for young athlete's skills, though no studies have compared the two. Therefore,…

Flipped classrooms have been shown to be useful in both introductory and advanced computational Earth Science courses. However, to date they have not been implemented in advanced level non-computational courses. Here we assess a three-year study into the use of flipped classroom techniques in a fourth year undergraduate Mineral Deposits class. One…

Guided by the 5E framework (Engage, Explore, Explain, Elaborate, Evaluate), a buffer solution courseware was designed using "Articulate Rise," a content authoring tool. It was deployed in a freshman general chemistry course in the April semesters of 2022 and 2023. The courseware was a supplementary resource to support instructor-created…

Advancements in artificial intelligence (AI) have tailored computer systems to meet user needs, thereby enhancing user experience. The application of AI technology in the production of digital videos, particularly in education, is becoming increasingly prevalent. This study aims to explore trends in the use of AI technology for digital video…

The Three-Tier Video Modeling intervention model was derived from the theory of Response to Intervention. This pilot study aimed to demonstrate the application of the Three-Tier Video Modeling model with a top-down approach in teaching physical activity to a 4-year-old boy with autism spectrum disorder and his typically developing peers. The study…

This study was an examination of the micro-learning method, which is a mobile learning approach. To examine the preferences of learners regarding the microlearning method, a course consisting of educational videos and information on online tables was presented at Anadolu University using the Moodle Platform AKADEMA. The research methodology used…