Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…

This study examines the procedures, criteria, and decision-making in doctoral admissions at China's leading research universities. A content analysis was performed on doctoral admissions texts (N = 312) from 264 faculties of C9 League universities, representing China's elite research-intensive universities. The results show that the admissions…

Against the backdrop of global transformations in university admission systems, the quest for an enrolment paradigm that efficiently identifies and selects high-quality students has gained paramount significance. With the help of propensity score matching (PSM), this study controlled students' backgrounds and compared the performance of students…

This dissertation studies the market for higher education and impacts of higher education policy on the market. In the first chapter, I estimate the short-run elasticity of supply of higher education using the rollout of state merit grant programs as plausibly exogenous variation in student demand for in-state higher education. I find that public…

This qualitative study delves into understanding how filial piety and bicultural identity factors contribute to why Southeast Asian American (SEAA) students transition in and out of a limited enrollment (or selective) major choice in Nursing. The National Center for Education Statistics reported that more than 80% of students at 4-year…

As the number of traditional-aged college students has declined, competition has risen. Admission counselors, who are responsible for recruiting entering students, bear the brunt of this challenge. Nowhere is recruitment more important than at tuition dependent institutions, where revenue from student charges is the financial lifeblood. These…

This study was designed to analyze the perceptions of required college admissions testing by graduates in the state of Oklahoma. Students in the state of Oklahoma were required to take the ACT or SAT to comply with the Every Student Succeeds Act, following the adoption by the state in 2017. This study was conducted to determine: whether graduates…

The test-optional movement in American college admissions emerged as a response to the challenged notion that standardized tests, such as the SAT and ACT, predict student success. Research has shown that the tests may be discriminatory towards students from disadvantaged racial and ethnic backgrounds. This study examined two cohorts of incoming…

This quantitative study investigated factors influencing first-year student retention at a midsized regional comprehensive university. Using archival data from the 2021-2022 and 2022-2023 academic years, the research examined the retention rates of Standard Admit students and conditionally admitted Success First students. The study explored…

There is a widespread belief that tertiary education in Ghana can meet the needs of national development and, as such, higher education leaders should consider the needs of the labor market to ensure alignment between college offerings and workforce needs. This paper conducts a review of the available research on Ghanaian tertiary education.…

Luisa Havens Gerardo is Vice President for Enrollment Management at Virginia Tech. She has served the American Association of Collegiate Registrars and Admissions Officers (AACRAO) as president, vice president for access and equity, chair of the international admissions committee, and member of the nominations committee and the program committee…

Detecting racial discrimination using observational data is challenging because of the presence of unobservables that may be correlated with race. Using data made public in the SFFA v. Harvard case, we estimate discrimination in a setting where this concern is mitigated. Namely, we show that there is a substantial penalty against Asian Americans…

Despite legal challenges, universities are increasingly using holistic admissions practices to accomplish affirmative action and increased student diversity. The admissions committee of the college of nursing at an elite university grapples with the potential outcomes of adopting a holistic admissions process. The case offers the legal and…

Anti-affirmative action legal discourse about U.S. higher education within selective institutions race-conscious admissions encompasses co-opted civil rights aims for racial equity in education that maintains white supremacy. Racially progressive efforts to include historically racially minoritized applicants of color have been met with unfounded…

Graduate admission has become critical for quality assurance. An innovative solution is needed to achieve efficiency and consistency in the admission process at institutions. However, the existing research is lack of a simple practical method for informed decision-making for admissions. We develop a multi-criteria decision-making (MCDM) model to…