Discusses a study designed to measure the effects of message threat level, message quality, and initial receiver attitude on attitude change and evaluations of source credibility. (MH)

Discusses difficulties of consulting overseas, describes some essential overseas consulting skills, and suggests strategies for beginning employment in the international field. Highlights include cross-cultural differences, language and communication problems, establishing credibility, consulting styles (i.e., directive, collaborative, and…

Bob Beyers, director of the Stanford University News Service, sees chasing after the national media as a waste of time. A university news service must be concerned about its own audiences first. Ideas, credibility, and professionalism are necessary for a successful media operation. (MLW)

To assess client expectations and evaluations of self-involving statements, subjects read transcripts of a counseling session in which the counselor used either positive or negative statements. Subjects rated counselors using positive self-involving statements as more expert, attractive, trustworthy, and appropriate, and they expressed a greater…

Results revealed that inducing women to be more argumentative had a favorable effect on their credibility. (PD)

The rewards and sanctions accompanying performance-based pay and promotion programs will not be valued or given credibility as long as teacher evaluations are not approached professionally. The effect of treating teachers as bureaucrats or professionals, the limits of bureaucratic evaluation, and the demands of professional evaluation are…

This paper considers the topic--Counseling: Accountability, Reality, Credibility--in relation to possible present and future effects upon counselor behavior. Obviously, these three terms are not independent of each other. Collectively, they provide the basis for analyzing both the context and the content of which counselors must learn to respond.…

The author examines the traditional, academic, decision-making processes in light of humanistic pressures that have evolved in the past three decades and concludes that these processes must undergo fundamental changes to include those participants who should be enfranchised. (MB)

This step-by-step guide shows educators how to create a positive public perception of their schools--even if they have no background in public relations. It gives readers an inside look at the media and outlines simple steps to becoming media savvy. Through real-life scenarios, readers will discover how valuable and easy it is to create goodwill…

The Public Relations section of the Proceedings contains the following 8 papers: "The Cultural Competence Spiral: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments" (Alan R. Freitag); "Trust, Communication, and Quality Relationships in the Workplace: Comparing Views of CEOs…

Tested 54 college students who were rating videotaped speakers on trustworthiness and their tympanic temperature. Concluded that credibility operationalized as trustworthiness is related to physiological arousal, as measured by tympanic temperature. (PD)

Concludes that newspapers outdistance television as sources of state government news and that those selecting newspapers are more knowledgeable. (FL)

Brief research reports discuss (1) the Greek mass media, (2) media use and student knowledge of current events, (3) brand credibility in advertising, (4) the accuracy in news magazines' forecasts, (5) camera bans in court rooms, (6) education reporting in the Los Angeles "Times," and (7) loneliness, depression, and the uses of…

British academics in disciplines other than education were asked whether they considered educational studies intellectually credible and how educational research could be more highly respected. Most respondents stressed the need for high-quality personnel and scholarship. The relationship between educational theory and practice is discussed. (PP)

Summarizes research reports dealing with newspaper and television as news information media, media agendas, and political participation; the dimensions of advertiser credibility; the correlation between media variables and birth rate; reader comprehension of verb and subject headlines; media credibility; and New York reporters' coverage of J.…