Students majoring in advertising can benefit from a study of that field in its historical context because such study helps them to understand current practices and to foresee future developments. One model of teaching advertising history within a required course about advertising and society begins with some basic definitions of the advertising…

A MODERN WORLD HISTORY COURSE ON ASIA, AFRICA, THE MIDDLE EAST, THE SOUTH PACIFIC, EUROPE, AND THE WESTERN HEMISPHERE IS PRESENTED. IT STRESSES SOCIAL, ECONOMIC, INDUSTRIAL, INTELLECTUAL, AND POLITICAL MOVEMENTS. THE TIME PERIOD IS FROM THE EIGHTEENTH CENTURY TO THE PRESENT. GEOGRAPHICAL CONTENT, ESSENTIAL TO AN INTELLIGENT UNDERSTANDING OF…

A BLOCK TEACHING PROJECT BRINGING TOGETHER 100 STUDENTS AND 7 FACULTY MEMBERS, COVERING 6 AREAS OF SUBJECT MATTER FOR A TOTAL OF 12 CREDIT HOURS PER QUARTER FOR 3 QUARTERS, WAS SET UP. THE SUBJECT MATTER WAS MADE UP OF HISTORY OF WESTERN CIVILIZATION (3 CREDIT HOURS PER QUARTER), WORLD LITERATURE (3 CREDIT HOURS PER QUARTER), ENGLISH COMPOSITION…

THE IMPORTANCE OF THE ROLE OF READING IN A STANDARD TWO-SEMESTER FRESHMAN ENGLISH COURSE IS EMPHASIZED IN A DISCUSSION OF THE BASIC CONCEPTS, PURPOSES, ORGANIZATION, RESEARCH, AND METHODOLOGY OF THE COLLEGE FRESHMAN ENGLISH PROGRAM. INCLUDED IN THE DISCUSSION ARE AN EXAMINATION OF WHAT ENTERING FRESHMEN SHOULD KNOW TO SUCCEED IN COLLEGE ENGLISH, A…

The contributions of psychology, theoretically and experimentally, to university teaching are examined from the perspective of educational epistemology. The most basic theoretical contribution that psychology has made to cognitive learning has been the delineation of a unit of thinking, the concept, which acts as an organizer of experience. The…

Five papers are presented that deal with the theory and methodology of suggestive learning. The psychological basis of suggestopedia and its application to language instruction are outlined by Gabriel Racle in "The Key Principles of Suggestopedia." An outline of the organization of a classical suggestopedic language course is appended to…

The issues, trends, and needs in physical education are discussed in this book; however, its primary thrust is directed toward curriculum improvement. Attention is focused on a number of school and community settings, alternative programs, research and change, student competencies, program content and organization, adapted physical education, and…

This manual presents a suggested methodology for secondary and postsecondary vocational education school systems which can be used in designing new programs and courses and in maintaining or modifying existing programs or courses for the purpose of developing student skills which correspond to the employer-required skills necessary for successful…

Listed are guidelines for the steps in the development of a flexible long-range senior science curriculum. The program is separated into biology, chemistry, and physics, and a course outline is given for each. These outlines are not committed to any one approach, but draw on the many curriculum improvement projects and other sources. The emphasis…

To provide information, examples, and ideas for teachers involved in Manpower Development Training programs, this handbook discusses many important aspects of such programs; basic philosophy, basic remedial education, the learning process, individual variations, classroom environment, course outline, lesson plans, the first and second weeks of…

Developed for use in the automotive mechanics program at Brooklyn High School in the Cleveland suburbs, this course of study is presented as an example of an application of the instructional systems design (ISD) process. Introductory material includes school and program philosophy statements and a general description of the program, which is…

This publication provides guidelines for teachers using the textbook entitled "Aerospace Environment," published in the Aerospace Education I series. Major categories included in each chapter are objectives, behavioral objectives, suggested outline, orientation, suggested key points, instructional aids, projects, and further reading.…

This publication accompanies the textbook entitled "Civil Aviation and Facilities," published in the Aerospace Education II series. It provides teacher guidelines with regard to objectives (traditional and behavioral), suggested outlines, orientation, suggested key points, suggestions for teaching, instructional aids, projects, and…

In fall 1975, a project was undertaken to evaluate the effectiveness of the PBS television course "Classic Theatre: The Humanities in Drama" in terms of: (1) the attitude toward and utilization of course materials and prescribed format by participating institutions (153 two-year, and 122 four-year) nationwide; (2) the response to the…

This article presents the subject of English for Specific (or Special) Purposes (ESP) from the point of view of the school teacher or university lecturer attempting to teach science to students for whom the medium of instruction is a second language. The skills a student needs in order to achieve success in a science are analyzed as: (1)…