Contends that subjective or perceived homophily is more important than objective homophily in determining communication outcomes since it is communicator perceptions that influence communicator behavior. (MH)

Concludes that open-minded persons attend to the content and implications of a message while close-minded persons attend to the surface quality of information and to the reputation of the source. (RL)

Discusses a study designed to determine the amounts of attitude change experienced by apathetics under varying conditions of source credibility and quantity of information contained in a message. (MH)

Examined the precounseling effects of reputational cues on high school students' preferences for counselors and perceptions of the counselor's credibility and interpersonal attractiveness. Students observed videotapes presenting reputational cues with and without a counseling session, or only the counseling session. Reputational cues strongly…

Indicated that (1) arguments perceived as strong by receivers generated both more favorable, supportive cognitive responses and attitude change than weak message arguments; and (2) perceived source expertise and attractiveness influenced cognitive responses, but not in a coherent fashion or to the extent that they effect attitude change. (JD)

Ways in which public relations professionals deal with negative publicity are discussed, including: keeping cool, take charge of the story, designate credible sources, hide nothing, react carefully to errors, watch for reporting trends, take advantage of the attention, and communicate with constituents. The best measures are seen as preventive.…

Discusses diverse roles and skills needed by counselors and explores the ethics involved in counseling. Identifies four main roles of college counselors: document processors, advisors, counselors, and advocates. Asserts that counselors must be accurate in roles of document processors and advisors and honest in roles of counselors and advocates.…

A questionnaire was administered to university and high school students enrolled in drug education programs to survey the credibility of various message sources. Doctoral-level university-trained professionals with relevant experience were found to be the message source deemed most credible by both groups of students. (Author/MT)

Reports responses of 15 ERIC Clearinghouses to three questions concerning the internal mechanics of evaluating unsolicited manuscripts for "Resources in Education": acceptance rate (average rate was cited as 50%); academic credentials of those who make final evaluation; and selection criteria. Eight sources are given. (EJS)

Discusses the problems that prevent journalism/mass communication from being fully accepted as an academic subject in its own right, and suggests several possibilities for remedying these problems. (HTH)

Examines the impact of format (advertisement vs. news articles and releases) and source (commercial vs. noncommercial groups) on reactions to advocacy messages. (PD)

Supported previous research stating that audio-only channels are highly satisfactory and often superior to video channels for teleconferences in which information dissemination is the primary task. (PD)

Reports on three studies that investigated the relationship between message credibility and distortion in the context of a faculty unionization campaign. Concludes that comparisons of this election campaign with others will aid in understanding how people form impressions of sources and messages and select and employ campaign strategies and…

Studies the impact of children's verbal style, age, and sex on social perception and concludes that dialect functions as an important cue in the judgment of others and results in linguistic stereotyping early in children's social development. (MH)