The ease and glamour of multimedia seem to be shifting the emphasis of such products from content to style. This paper considers the need for multimedia designers, whether professionals or students, to take seriously their intellectual responsibility. The interactive and non-linear nature of multimedia makes it a powerful tool. Rather than using…

Concludes that the extent of reporters' agreement with messages from an information source affects the choice of supportive items. (RB)

Concludes that reporters' attitudes toward a news source seemed to have little impact on news stories or editorials. (RB)

Describes a feedback questionnaire used at Indiana State University and includes a sample copy of the questionnaire which the newspaper staff uses to determine reader reaction. (RB)

For an evaluation design or "political strategy" to succeed in instituting a process of valuing and be appropriate for a particular setting, patterns of social relations and beliefs about the evaluation must be in agreement with those of the chosen evaluation design. This agreement must be in place either at the onset or occur during the…

This paper provides an overview of the general types of evidence used by Ford and Carter in the first presidential campaign debate of 1976. This evidence is analyzed in relation to the key debate subtopics, and some standard tests of evidence are employed regarding accuracy and reliability. The types of evidence considered are statistics,…

The fact that little research has been conducted on the penalties for violating communication rules precipitated this study exploring the consequences of a superior lying to a subordinate and of a subordinate lying to a superior. The subjects were 82 college students who filled out attribution scales regarding the superior and subordinate depicted…

The two Alger Hiss perjury trials of 1949 provide an opportunity to compare two different aspects of trial drama: courtroom drama and crime drama. Much recent scholarship on legal rhetoric has acknowledged the dramatic quality of courtroom communication, which results in part from the physical appearance of the courtroom and the style of language…

Twenty-five groups, each consisting of one superior and three subordinates, participated in a problem-solving exercise to test the hypotheses that subordinates who are exposed to external conflict, in conjunction with their immediate superior, will perceive their immediate superior as more credible and more homophilous than those who are not…

A study was designed to measure the effects of the source's body type--endomorph (fat), mesomorph (muscular), and ectomorph (thin)--in relation to his perceived credibility by the receiver. Five hundred subjects were randomly selected from a basic communication course and, in groups of twenty in a classroom setting, were each given a…

Analyzes media effects during the 1972 general election campaign and concludes that agenda-setting is indirectly effected by voters prior dispositions. (MH)

This study failed to support earlier findings that jargon as a behavioral cue and assigned prestige as an external cue can be manipulated to affect perceived helper expertness. Several interpretations are drawn from the lack of hypothesized effect in the present study. (Author)

In a study of the relative credibility of newspaper and television news, it was found that 76 percent of college students surveyed said they would believe television news, and 24 percent said they would believe newspaper news, in case of conflicting or different reports of the same news story. (GW)

The centrality of interpersonal trust for effective managerial problem solving was illustrated by inducing either a high-trust or a low-trust mental set in experimental groups. Subjects operating in a high-trust environment were significantly more effective in problem solving. (Author)