When college officials across the country talk about their final tally of Fall 2012 enrollment, the discussions produce assessments that are all over the map. Some institutions, like Hampton University, are pleased to see their enrollment declining. Others, like Florida A&M University, are wondering how they are going to make up for revenue shortfalls stemming from final numbers that came in much lower than expected. Many institutions, Bowie State University among them, are relieved that lingering economic effects of the Great Recession were no more damaging this fall than a fender bender. A few, like Fisk University, have much to cheer, as this fall saw a reversal in the downward spiral of their enrollment numbers. The author reports on how institutions across the country strive to meet enrollment goals.