While the perception exists that today's university students are digital natives, comfortable with all forms of new media and digital technology, previous research has suggested that there may be limits to our students' media savvy. This study considers the extent to which students possess competencies related to the message communication dimension of media literacy. Data gathered from a student questionnaire (N = 409) suggest that students only infrequently learn about or engage in activities associated with mediated message communication, yet they feel that related topics are important to address within university-level classes. (Contains 5 tables.)