There is much discussion today about the need to transform higher education for the benefit of students, employers, and society at large. Experts and researchers list the numerous challenges: low student retention and graduation rates, the increasing cost of higher education, and concerns that graduates don't possess the skills required to compete successfully in today's interconnected, global marketplace. There are also issues that point to the need for new thinking and innovative approaches in higher education. Clearly, technology can be used strategically to aid in finding solutions to these critical challenges. Yet technology alone is not the answer. The authors believe that technology must be used strategically to support a "service-oriented" view of higher education--one that has student, employer, and societal goals at its center. Although these challenges and goals are complex, one key to addressing them is to focus squarely on the "student experience" as a way of creating value for all stakeholders. The use of service design techniques such as "service blueprinting" supports this service-oriented view of higher education and aids in innovating and transforming the student experience. In this article, the authors explore the transformative power of viewing higher education and the student experience through a service lens and explain and provide an example of how service blueprinting, a simple but powerful service design technique, can be used to transform student experiences in higher education. Throughout, the strategic role of technology in transforming student experiences is emphasized. (Contains 3 figures and 10 notes.)