Objective: The authors used the photovoice method as a strategy for empowering students to advocate for change of a campus smoking policy. Participants: Participants included 49 college students and 160 photo-exhibit attendees during spring 2011. Methods: Students were trained in the use of the photovoice method and a public exhibit was used to educate the campus community and advocate for change. Results: The photovoice initiative resulted in an effective platform for students to successfully advocate for the relocation of ashtrays that were in violation of the policy and for the elicitation of future advocacy targets. Conclusions: The photovoice project provided a platform for students to have their views heard by campus community members and policymakers. The project served as a useful tool for grassroots student advocacy. Those interested in addressing campus health policy issues may want to consider conducting a photovoice project similar to the one described in this article. (Contains 4 figures.)