When one thinks of seminal publications in college admission, the first piece that comes to mind is B. Alden Thresher's "College Admissions in the Public Interest" (1966). Thresher's work, relevant to this day, is credited with being the foundational document of the admission profession. McDonough and Robertson's 1995 study, commissioned by NACAC, traces the rise of the profession that Thresher is credited with creating. Like Thresher, the social and educational values that are the underpinnings of college admission inform the analysis and provide a productive backdrop against which to identify a profession grappling with growth and change. In their study, one finds that a profession of full-time administrators with distinctive responsibilities has risen from a part-time faculty or registrar's role. McDonough and Robertson document what so many of today's admission professionals feel, from the counselor to the dean; namely, their movement as professionals from educator to marketer. They called for a reasonable and practical change by proposing a hybrid--a blended position of marketer and educator. What was their justification? They saw that the dearth of college counseling in America's high schools meant that students must rely on the college admission staff above others for the critical information about transition from high school to college.