From a data and CRM point of view, computers have drastically changed college admission. No longer are the days of 10 people crammed into an office built for one person, looking at a screen with a green blinking key, typing in thousands of characters an hour. Rows and rows of filing cabinets have been reduced, and putting students on hold to go look up test scores is less obnoxious. From an admission recruitment point of view, the change has also been drastic, but in a different sort of way. There is a greater demand from students to have access to information in different formats, causing colleges to not only keep their traditional recruitment methods but add a multitude of continually evolving digital services. Colleges still rely heavily on print publications, while adding more and more interactive services. While print is still a major component, digital recruitment has added a whole new dimension to and demand on college admission offices. Digital recruitment has evolved past email and Web sites. Those are considered traditional recruitment methods these days. Computers continue to evolve and so does digital recruitment. In fact, it is a science now, balanced between search engine marketing, combined with online display networks, and optimizing Web visitors through retargeting.