In his 1988 article, Nathaniel Jackson inspired NACAC with four objectives to meet the challenge of leading the charge in minority students access. In this article, the author discusses three more that he believes will challenge colleges in the decades ahead: (1) Focus on the Public Good; (2) Honor Transparency; and (3) Measure Collective Success. To cultivate an educated nation inclusive of the talents of all its members, it is important to guarantee access and opportunity for underrepresented populations. Those in enrollment and leadership positions today must remember that the true measure of their professional success will not be how they enroll an individual class, but how they shape a future generation.