What the author found most surprising about Richard Haines' survey on 1974 recruitment practices was that the major issues are still relevant. His main points about recruitment, college and counselor interaction, and the need for better information still resonate as the profession consistently calls for clarity and transparency in the college admission process. The recruitment questions of "Does it work?" and "Does it matter?" posed 37 years ago still resound, as recruitment professionals constantly strive to meet institutional expectations and priorities while performing a meaningful service to students and families. These constant pressures, and the need to allow professional ethics to guide one's actions, have led to the complete overhaul of the Statement of Principles of Good Practice (SPGP). While the SPGP has dramatically changed, the need for ethics has not. The spirited discussions between high schools and colleges are a practice that remains as compelling and energizing in 1974 as it does in 2012. Indeed, the nature of that discussion defines NACAC's distinction as the network of professionals to best serve students and families.