This paper explores the relations between older people, poverty and place in rural Britain. It develops previous work on rural poverty that has pointed both to the significance of older people within the rural poor population and to their denials of poverty. The paper also connects with recent discussions on the complexity of relations between poverty and social exclusion in later life, as well as key themes emerging from studies of older people in disadvantaged urban neighbourhoods. Drawing on findings from a survey of 4000 households in rural Wales and interviews with older people in poverty in three rural places, the paper provides a detailed examination of the materialities and experiences of poverty among older people in rural places. In particular, it highlights how older poor groups construct their lives in complex terms with references made to both social inclusions and exclusions. The research also points to the significance of the socio-cultural contexts of place in shaping older people's understandings of poverty in rural areas. (Contains 3 tables.)