2012, the National Year of Reading (NYR), was celebrated in libraries, schools and community centres throughout Australia. At the University of Adelaide, we celebrated our academic culture of literary teaching and research with a range of programmes and initiatives based in the humanities faculty. The Barr Smith Library played an integral part in supporting the University's literary culture with our collections, services and expertise. This paper describes my role as an embedded librarian in the humanities, and the different areas of professional practice that I employed for NYR in 2012: collection development and promotion; teaching; collaboration with academic colleagues; the use of new educational technologies and social media. It provides an insight into some of the current trends and future opportunities that are shaping the role of the subject librarian in academic libraries. [A Bibliography is included.]