While technology has made communicating "easy," it has done so at the cost of communication that is "meaningful." And for information to be internalized to the point where it is remembered, used and valued, it must be meaningful. In other words, technology makes it easy to disseminate massive amounts of information to the masses, but teaching a kid how to perform on the job and advance in the workplace still requires personal human interaction. Given a choice, today's employers will jump over ten job seekers who boast cutting-edge skills but have a questionable work ethic to hire the one applicant who demonstrates solid core work ethic values but may not be quite as skilled as the others. The way they see it, they can always train an ambitious recruit with hard skills, if needed. What those same employers resent, however, is having to tell that young cohort to pull up his pants, put away that smart phone and get to work on time. Employers are thirsty for young people who are positive and enthusiastic regardless of what they are asked to do. They're actively recruiting young people who know how to interact with difficult coworkers and please demanding customers. And they're crying out for young professionals who dress, act and communicate like a professional, and will do more than the MDR (minimum daily requirement). Today's students are street-wise, book-smart and techno-savvy. Unfortunately, those possessing solid core work ethic values are in short supply. That puts them in high demand, and there's never been a better time to unplug the computer and get eyeball-to eyeball with young people. The good news for educators who chose meaningful over easy is that they'll never be replaced by a computer. In this article, the author discusses the importance of teaching work values to students early and reminding them to value "face time." (Contains 1 figure.)