ERIC Number: EJ979301
Record Type: Journal
Publication Date: 2012
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1932-5037
EISSN: N/A
Available Date: N/A
Music Videos and Sexual Risk in African American Adolescent Girls: Gender, Power and the Need for Media Literacy
Robillard, Alyssa
American Journal of Health Education, v43 n2 p93-103 Mar-Apr 2012
Background: Music videos contain sexual content often reflecting women as promiscuous, submissive, or passive. Few studies have examined gender- and sex-related attitudes in African American females, particularly across genres of music videos. Purpose: Using constructs from Cultivation Theory, Theory of Gender and Power and Social Cognitive Theory, this study examined the association of music video viewing, gender roles, self-efficacy for condom use, and condom use among a sample of African American adolescent girls (N = 522). Methods: This study employed a cross-sectional design using baseline survey data collected through a larger study testing an HIV-risk reduction intervention. Results: Viewing frequency was highest for rap (97%) and R&B (80.4%) videos. Negative exposure in videos significantly predicted perceived personal influence and condom use self-efficacy. Girls who watched rap videos held less traditional attitudes toward women than those who watched rap and R&B combined. Discussion: An examination of music videos allows a broader evaluation of factors that may support sexual risk behavior. Further, R&B videos may contain images that romanticize male-female relationships and reinforce unhealthy gender roles. Translation to Health Education Practice: Research should examine media literacy approaches in combination with appropriate HIV prevention education to develop youth as informed, critical consumers of sex-related gendered content in various music video genres. (Contains 3 tables.)
Descriptors: Females, Music Education, Video Technology, Sexuality, Student Attitudes, Sex, Theories, Self Efficacy, Sexually Transmitted Diseases, Surveys, At Risk Persons, Adolescents, Intervention, Media Literacy, Interpersonal Relationship, Visual Stimuli, Acquired Immunodeficiency Syndrome (AIDS), Diseases
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States
Grant or Contract Numbers: N/A
Author Affiliations: N/A