This case study examines North Carolina State University's community-engaged scholarship faculty development program established in 2009-2010. Reflections by the program coordinators and participants reveal that the university's paradoxical identity as both a land-grant and a research institution has produced tensions in three areas: funding support; reappointment, promotion, and tenure policies; and faculty commitment. During the 2-year process of designing and implementing the program, the authors concluded that simultaneously holding an institutional identity as a land-grant university and as a research university creates a paradox that challenges the institutionalization of community-engaged scholarship on a campus. (Contains 2 tables.)