Fonseca and Bird (2007) ask an intriguing question that relates to university branch campuses: "What happened to all the people who thought online learning would drive traditional education out of the market? Just when "click" is supposed to be replacing "brick," branch campuses are proliferating around the country." These authors believe this growth occurred because "students are fundamentally place-bound... [and] desire education within a 30-minute commuting range." Higher education institutions have also expanded branch campuses in foreign countries, extending their international presence. Despite the increasing importance and stated proliferation of branch campuses, Fonseca and Bird (2007) point out that "they remain largely ignored in the academic literature." Therefore, this study focused on the reasons and explanations given by four types of students for enrolling at a branch campus. The authors believe many of the reasons identified by respondents are typical of students enrolled in branch campuses, though some may be unique to this branch campus, such as offering fewer (only once a week) but longer (2.5 hour) classes rather than shorter class periods two or three times a week. However, much more research is needed across a diverse number of educational institutions to better generalize an answer to what reasons students give for enrolling at a branch campus.