English teaching professionals working with children in primary school, adolescents in secondary school, or adults at university know that learners nowadays think and behave differently than those from previous generations. These students were born into a world of information technology; they prefer to multitask rather than focus on one thing at a time, and they can be more attracted to the ideas of a peer or a web video than what their teachers have to offer. This generation has been given different names, including Net Gen, the Millennials, and Generation Y (Gen Y). Because Gen Y's members are young, it is fair to say that most English as a Second/Foreign Language (ESL/EFL) learners belong to this cohort, making it worthy of teachers' attention and understanding. While Gen Y receives substantial attention in the professional literature of many fields, this is not true of ELT journals. This lack of attention is unfortunate because most English language learners are Gen Yers. This article addresses this gap by informing ELT professionals about the nature of Gen Y and presenting a few teaching strategies designed to engage this generation in the English classroom.