Three university ranking systems in vogue have been shown in the previous issue of "Higher Education Review" to be capable of modifications to make them more parsimonious by using only about half of the number of predictors currently in use. This makes some of the predictors "redundant" as they contributed little to the overall ranking. It is suggested that these "redundant" predictors should be used for profiling the universities for useful information that aids improvement. Thus, a combination of ranking and profiling is recommended to maximise the information provided by the data. (Contains 17 tables.)