Relatively little attention has been paid thus far in memory research to the effects of measurement instruments intended to assess memory processes on the constructs being measured. The current article investigates the influence of employing the popular remember/know (R/K) measurement procedure on memory performance itself. This measurement procedure was extensively used in the past to assess the respective contributions of 2 processes to memory judgments, one based on familiarity and the other on recollection. Two experiments using unrelated word pairs showed that the use of an R/K procedure can alter memory performance. Specifically, the R/K procedure improved associative memory among older but not younger adults compared to conditions in which participants were not asked to provide R/K judgments. Such an effect was not observed in item memory performance. Potential mechanisms mediating these differential memory measurement effects are outlined, and the measurement effects' implications for memory and cognitive research are discussed. (Contains 3 footnotes, 3 tables, and 2 figures.)