Today's media have great influence on young people. Television programs, for instance, play a big role in the stereotyping of many occupations, and this affects the way the youth view these careers. This article highlights some of the stereotypes and what can be done to foster media literacy. The authors stress that CTE instructors should make it a priority to combat the negative connotations that young people may gather and internalize about many valid career fields. They must eliminate those biases that become barriers to pursuing rewarding and satisfying careers in the "trades" and other falsely portrayed industries; in order to do so, the authors suggest that they use the resources frequented by young people.