Using the translation programme at the University of Bristol as a case study, we shall argue in this paper that distance delivery can have a very positive impact on recruitment but that the quality of the students' experience depends upon the capacity of the organisation to support course development and delivery, both in terms of instructional design and management of student support. Using evidence from a survey of current students and the reflective logs that are produced as part of the assessment, we shall consider the opportunities which new technologies afford for distance learning provision and attempt to identify some of the constraints, internal and external, which threaten to inhibit growth and development. (Contains 1 figure.)