Using data from a self-report survey of juniors and seniors, we document statistically significant growth of a student engagement culture on our campus after a three year period following implementation of an institutional Quality Enhancement Plan. Twenty-three of 45 individual variables, scores on four of 10 multivariate engagement factors, and four of four QEP outcome variables showed significant increases over the course of the study. Observed changes reflect institutional priorities and intentionality in advancing discrete learning outcomes related to student engagement, including greater awareness of key societal issues, enhanced capacity to apply their knowledge and skills in addressing societal concerns, increased appreciation of diverse perspectives, and a greater sense of social responsibility. Our approach accommodates alternative, interrelated approaches to addressing common objectives to better reflect the cumulative, multifactorial nature of student learning, and provides a robust, powerful model for institutional-level student learning assessment. (Contains 1 figure and 3 tables.)