In recent years, school counseling has trended away from some of the vital attributes of the heart, including passion. In this qualitative study, the authors employed a grounded theory and phenomenological approach to understand how school counselors develop and maintain passion over the span of their professional careers. Humbleness and spirituality/religious themes were consistent throughout each interview. Also, being out of the office and counselors' families played a role in the development of the counselors' passion.