With declining budgets and increased pressure to deliver a prepared and hirable workforce, universities must look externally for resources to assist with recruiting and retaining top students. This nationwide survey of journalism and mass communication programs shows that while some programs have reached out to external professionals for advice and support, many units seem reluctant to take advantage of industry experts. While administrators and faculty at programs with advisory boards are aware of and motivated by advice of board members, students generally have limited interactions with board members. Best practices are known and can be implemented. (Contains 50 endnotes and 3 tables.)