The need for journalism curriculum reform is widely acknowledged in the United Kingdom, yet the wheels of the academy turn slowly. How are its journalism educators to resolve this dichotomy and meaningfully prepare their students for the realities of a fast-changing profession? This essay critically reviews an intervention designed to complement and inform the process of curriculum development, while equipping journalism students with the additional skills and attributes that they will need in order to break into an industry that is, by all accounts, changing its shape and shifting its expectations of its workforce. (Contains 25 endnotes.)