Organizational creativity, in the model that follows, is subcategorized according to the type of creativity demanded by the industry in which a firm competes. Industries that demand the constant creation of new products are referred to as "creativity-centered" while others, which benefit from creative refinements to current services, are referred to as "creativity-enhanced". Creativity is further subcategorized according to whether a given industry or market demands "aesthetic" or "technological" creativity. The two dimensions are combined in a four-quadrant model yielding four types of firms described as "Technical Artists, Artists, Inventors," and, more broadly, "Distributors and Adaptors". Implications for organizational structure and inter-organizational relationships are then discussed. (Contains 5 tables.)