The authors find Critchfield's article ("Translational Contributions of the Experimental Analysis of Behavior," "The Behavior Analyst," v34, p3-17, 2011) scholarly, clear, and insightful. In it, Critchfield provides an excellent overview of translational research in behavior analysis and suggests several general strategies for increasing the likelihood that such research, which has been scarce in past years, will become more common and benefit the discipline as well as humanity at large. As he points out, a small number of people have been responsible for most of the translational research that has appeared, and relatively few behavior analysts are well trained in both the basic science and applied areas of the discipline. In his penultimate paragraph, Critchfield provides a nice overview of how to increase the social relevance of experimental analysis of behavior (EAB), and in his last paragraph he notes that the problems associated with increasing the social relevance of EAB "are heady problems, but defining them places us closer to solutions than simply deriding basic scientists for their "esoteric" interests," an apparent reference to Poling's (2010) third concern with contemporary behavior analysis: "EAB now stands for esoteric behavior analysis." "Esoteric" means: (1) designed for or understood by the specially initiated alone; or (2) requiring or exhibiting knowledge that is restricted to a small group. The authors' hope is that the recent upsurge of interest in translational research will energize those behavior analysts who have the breadth of knowledge needed to recognize the practical implications of recent EAB findings, to describe those findings accurately yet accessibly to nonspecialists, and to put that knowledge to good use in meaningful translational research. (Contains 1 table.)