In this article, the author talks about Sustainability Tracking, Assessment and Rating System or "STARS," a tool currently available that aims to help a campus answer the "how" and "how hard" questions. Created by AASHE (the Association for the Advancement of Sustainability in Higher Education), STARS presents guidelines and suggestions (based on industry experience) for becoming more sustainable and allows colleges and universities to assess their own efforts. And because STARS is explicitly designed to evolve as experience increases, its range of best practices seems likely to become the de facto standard for how to achieve sustainability within higher education. By enabling the correlation of practices reported under STARS with actual greenhouse gas (GHG) emission reductions reported under the American College and University Presidents Climate Commitment (PCC), AASHE is setting the stage for the creation of an empirical model of sustainable campus management. But more important from a campus sustainability planning perspective is the fact that participating in STARS forces sustainability administrators to engage in a far wider range of conversations than is necessary simply to complete a GHG inventory. The perspective that is gained by working within the STARS system can help sustainability administrators recognize what conversations are likely to be productive on their particular campus. In this article, the author suggests a few possible examples.