The purpose of the current study was to test whether perceived peer influence is related to image of a typical smoker, and whether image of a typical smoker is associated with beliefs about the effects of smoking among preadolescent nonsmokers. Two hundred and ninety-two preadolescents completed a survey indicating their perceptions of the prevalence and encouragement for smoking among peers, image of a typical smoker, beliefs about the social and physical consequences of smoking, and overall harm caused by smoking. Hypotheses were partially supported. Perceived peer influence was related to image of a typical smoker; image of a typical smoker was related only to the beliefs about harm caused by smoking. Results are discussed in terms of the cognitive mechanisms involved in the process of peer influence.