This study experimentally manipulated neighbourhood density and home location to reveal the effect of these changes on perceived liveability. Two hypothetical scenarios were provided to 106 households using a Computer-Aided Personal Interview (CAPI). The first scenario examined a densification of the participant's current property, and the second scenario examined a change to the location of the participant's home. Current home location, key destinations and alternative locations were recorded using an integrated Geographic Information System (GIS) interface. The findings show that people do optimise their location based on factors such as accessibility and transport distances to key locations. When given the choice to relocate to a range of different neighbourhoods, people trade closer travel distances in order to maintain a friendly, safe, clean neighbourhood environment. Home-owners are loss-averse when it comes to densification, but older home owners and those with larger homes have relatively fewer barriers to land area reduction.