Objective: To examine an organizational level perspective of the process of adopting Web-based tailored nutrition and physical activity programs for community college students. Methods: In this qualitative study, 21 individual key informant interviews of community college student services and health center administrators were used to examine organizational-level perceptions of interest in, design characteristics of, and ways to promote health programs. A cross-classification matrix of a priori and emergent themes related to student diversity was created to describe cross-cutting patterns. Results: Findings revealed 5 emergent themes for consideration in program development related to student diversity: (1) multiple roles played by students, (2) limited access to financial resources, (3) varied student demographics, (4) different levels of understanding, and (5) commuting to campus. Conclusions and Implications: Nutrition and physical activity programs for community colleges need to specifically address the diverse nature of their students to increase the potential of adoption. (Contains 1 table.)