A key question addressed in this article is: How does the increased pressure for expertise in IRD translate itself into the demand for educational services and the design of appropriate curricula on a European-wide basis? This article examines these issues and generates a number of stepping stones for the development of Education and Training for Integrated Rural Development (ETIRD) in tertiary education, based on a two-year inter-institutional curriculum development project carried out under the umbrella of the AFANet. (Contains 1 figure, 2 tables, 1 box, and 1 note.)