When Bill Elvey became APPA's new President at the association's conference in San Antonio in July, he was at home in more ways than one. A native Texan, he grew up in San Antonio and met his wife-to-be there--in the seventh grade. Last fall, after an absence of 31 years, he came back to Texas as director of facilities management at the University of Texas at Dallas (UTD), a young, dynamic research institution on the cutting edge of science, technology, medicine, business, and the arts. As he begins his term as President, Elvey believes APPA is "doing quite well." In the third year of implementing its 7 Key Strategies, the association has made "tremendous progress" on three of them, including rebranding. By dropping "higher education" from its tag line, the association is moving actively to recruit members from within the community college and K-12 sectors because "they face many of the same challenges that higher education facilities managers face," Elvey says.