It's official--the Web is now social. Actually, it has always been social to a degree, but now it's "mostly" social. A lot of terms have been coined or adopted to describe various aspects of this phenomenon--social media, social networking, consumer-generated media (CGM) and Web 2.0. While it is hard to define "exactly" what Web 2.0 is, or when Web 1.0 ended, it is clear that the Web today feels very different than it did five years ago. This article looks at some of the specific ways facilities professionals can leverage this technology.