The Texas Transfer Success Conference, held at eight sites across Texas in May 2009, drew more than 1,000 attendees from Texas and international colleges and universities. The purpose of the conference was to discuss strategies and principles for increasing the effectiveness of inter-institutional transfer for students. The conference was planned and executed by the National Institute for the Study of Transfer Students (NISTS) and the University of North Texas (UNT) Center for Higher Education and funded by a $260,000 contract from the Texas Higher Education Coordinating Board (THECB). The event featured two nationally-focused presentations, but otherwise focused on regional strategies, data, and partnerships to advance the transfer agenda. The conference was a follow-up to the 2008 Texas Presidents and Chancellors Transfer Summit, hosted by THECB and the University of Texas System for the nearly 200 presidents and chancellors of the two- and four-year institutions in the state. The NISTS and the UNT Center for Higher Education were contracted to provide background materials and conduct preliminary research. A charge from the summit was to take the messages of successful transfer practice beyond executive offices to the "frontlines" of transfer-student interface and service. Another highlight of the Texas Transfer Success Conference was a presentation of the STEP (Successful Transfer Enhancement Programs) Awards, in which about 30 programs were competitively selected for recognition; training in the navigation and utility of relevant state databases; and discussions among participants intended to advance the transfer agenda. The STEP Awards were a response to recommendations from the summit that the state identify and disseminate "best practices" in transfer. To negate the appearance of bias, entries were judged by out-of-state experts in transfer-student success. The awards recognized best practices in: (1) enrollment management; (2) academic support services; (3) student services; (4) curricular education; (5) collaborations between two- and four-year institutions; (6) internal collaboration; (7) print communications; and (8) web/multimedia communications. This article presents three examples of STEP Award-winning approaches.