Creativity matters. A shared vocabulary and lens for creativity helps teachers and students know what it means to "be creative" and where to start. J. P. Guilford's FFOE model of divergent thinking from the 1950s offers four dimensions to describe creativity: (1) Fluency; (2) Flexibility; (3) Originality; and (4) Elaboration. FFOE makes time spent on projects worthwhile because creativity is supported, deliberate, and meaningful while still connected to the curriculum. Promoting and analyzing creativity becomes a simpler matter of using the terms and involving the students, not teaching separate lessons or developing new materials. In fact, student projects may already be building creativity but may just not have a vocabulary to talk about it. Though imagined long before Web 2.0, this model is evergreen. The terms are simple enough to use with students from kindergarten to AP, as well as with parents to publicly value and promote creativity across the curriculum. In this article, the author offers a few ideas on how to use the FFOE model to promote creativity in the classroom. (Contains 5 online resources.)