This article presents the results of an on-line questionnaire answered by 137 parents of children with ASD. The questionnaire sought parental opinion about what content and messages should be included in a DVD about ASD. Parents' predominant messages were that: ASD is not an illness that can be cured; children with ASD think and act differently; people need to accept and accommodate these differences; include children with ASD and their families, and treat them with dignity and respect. Parents emphasised the importance of their children having friends, being included in everyday and special activities; being shown acceptance and kindness, and being safe in the school and community environment. They also described a variety of strategies that had proved successful with their children both at school and in the wider community. These strategies and parental concerns are strongly supported in the research literature. (Contains 5 footnotes.)